Environmentally friendly, organic, ecological, biodegradable. We use all these words quite carelessly, and for many of us they have a positive resonance. But are they true, and can they be proven to be true? Soon it will not be possible to use them without justification. It is time, therefore, to look for more precise expressions and verify the facts behind them.
Read moreIt is often the situation that companies do not realistically understand their ESG readiness or recognise their sustainability requirements and the expectations of their stakeholders well enough to be able to respond and commit to them. There may also be shortcomings in their ESG communications and verifying their sustainability. Now is the time to consider ESG risks and opportunities. A useful checklist to get started can be found at the end of the text.
Read moreIn recent months, ESG has been rapidly disappearing from the names of investment funds and also from the marketing speeches of companies. For investment funds and companies alike, however, the seeming disappearance of ESG does not signify an easing of sustainability requirements. For investors and companies, it is not only about green values but also assessing risks and opportunities, in which ESG plays a significant role, though not the only one.
Read moreCorporate responsibility is here to stay and it plays an increasingly important role in the selection of partners in business networks. According to a survey in Finland, more than 42% of large companies say that they have already replaced subcontractors or suppliers due to responsibility obligations.
Read moreWorldcom Youth Meeting put together young professionals in communication and marketing in Budapest. As Medita Communication represents Worldcom in Finland, the youngest experts from the agency got to meet their international colleagues at the event.
Read moreWhy choose HubSpot when there are other marketing automation solutions on the market as demand grows? Is HubSpot just another new thing with great promise, or is there something ‘spiffy’ about it that others are missing?
Read moreWhen I first started out as a salesman twenty years ago, it was customary to receive a brand new Nokia phone, your boss roughly telling you what kind of customers or leads you were after and then you just start calling people you didn’t know or had never met.
Read moreWhat does responsibility and sustainable business mean for a communications agency? We decided to clarify this last autumn together with Lotta Kauppinen, Sustainability Manager at carbon-neutral property specialists EcoReal.
Read moreInternational communications continue to grow all the time. How to find competent and reliable partners around the world to secure your business goals through communications and public relations?
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