Why choose HubSpot?
Why choose HubSpot when there are other marketing automation solutions on the market as demand grows? Is HubSpot just another new thing with great promise, or is there something ‘spiffy’ about it that others are missing?
Reason #1: HubSpot will help you increase your sales
If I had to choose just one reason to start using HubSpot, the choice would be easy, HubSpot helps you to grow. By using HubSpot’s tools effectively, organizations acquire more and better leads, which will undoubtedly lead to increased sales over time.
Having said that, it should be noted that sales growth does not always happen overnight. Patience with expectations is required. A week after the launch of HubSpot, you should not expect sales to double. Not even a month from now. It will take time for your organisation to find the right way to use HubSpot and its many opportunities. It also takes time to create the right buyer paths for each buyer persona (i.e. the ideal buyer candidate) and the right
One week after the launch of HubSpot, you shouldn’t expect double sales to double. Not even in a month. It takes time for your organization to find the right way for you to take advantage of HubSpot and its many opportunities. It also takes time to create the right kind of buyer paths for each buyer person (i.e., the ideal buyer candidate) and scatter the right kind of content along the paths. Because HubSpot can be used to measure and monitor countless things, it’s important to set the right metrics to monitor the effectiveness of your sales and marketing efforts in real time right from the start.
And you should always remember that HubSpot is not a shortcut to happiness. If a business idea or way of doing things is bad, HubSpot will not save you.
Reason # 2: HubSpot combines marketing, sales, and customer service into a seamless entity
HubSpot combines marketing, sales and customer service under one roof. For this process, HubSpot has created a so-called Flywheel principle (put picture below). The flywheel, or freely translated flywheel, is at least a concept familiar to those interested in technology, in which the energy of the bike changes in relation to the speed of rotation of the bike. Greasing or oiling the flywheel reduces friction, which causes the wheel to spin faster and increase energy.
In the world of marketing automation, instead of Mobil 1 Rally Formula, good customer service and their recommendations are a liquid that improves business and reduces friction. The more your customers recommend your products and services to others, the harder your organization’s flywheel spins and the more you get new leads to take care of marketing.
Reason # 3: Inbound marketing is at the heart of HubSpot
Inbound marketing has been one of HubSpot’s top guiding ideas since the beginning. In fact, the entire HubSpot operating logic is largely based on inbound marketing and lead management. So what is caring for leads? It could best be described as an ongoing process where by feeding a potential customer the right kind, personalized content, at the right time and in the right channels, they will gradually become interested and excited about the products and services you offer, and hopefully end up as your customers soon.
Central to the process are also the aforementioned buyer personalities and a unique buyer path created for each buyer person, along which the lead will move forward in stages. From the buyer’s perspective, the process begins with an awareness phase, where the buyer becomes aware of a need or problem that requires a solution. From the awareness stage, the buyer moves to the consideration stage, where he thinks between the different options and compares them. Finally, the buyer reaches a decision stage where he makes the final decision on how he intends to solve his problem or need. Sometimes, however, the buyer decides not to buy. Still, your organization needs to strive to be involved in the decision-making process as one of the buyer’s options.
So buyers are vigilant and sales will no longer work by dabbling in your own solution for each nozzle. Inbound marketing gives the consumer the freedom to shop and make decisions at their own pace. The buyer then turns to an actor who has been able to provide him with just the right kind and interesting content at the right time in response to his original problem or need.
Reason # 4: HubSpot’s many tools
HubSpot offers a comprehensive toolkit to streamline sales and marketing. To give examples of these four, I myself have found myself to benefit the most:
- Utilization of automation in both one-to-one sales and mass marketing. HubSpot includes proprietary automation tools designed for both business sales and consumer marketing. For example, if you sell solutions to businesses, you can create an automated process (called a sequence in HubSpot) that can consist of emails, calls, and tasks that follow each other according to the content, schedule, and manner you decide. With the help of the tool, the seller is always on the map who to contact the customer, when and in what way. This greatly facilitates the work of both the salesperson and the sales management.
- Conversion points. HubSpot makes it easy to create different conversion points for your website, such as forms, handouts, CTA buttons, or a chat. These conversion points are used to identify the visitor to the site, after which they can start providing the right, personalized content.
- Create and manage digital and some campaigns from one place. With HubSpot, you can create campaign entities and link Facebook, Instagram, Twitter, LinkedIn accounts and blog content to them. You can manage everything directly from HubSpot, without having to create or update content separately for different channels. You’ll also see the results of your campaign on HubSpot.
- Personalization. With HubSpot, you can create content and set different personalization rules based on, for example, who or where a person comes to your site from. For example, two different buyers may be offered different content depending on their role in the company they represent. Sales messages can also be personalized in a variety of ways, as well as scripts and game books personalized to sales needs.
If you kept reading my writing up here and it sparked a similar spark in you as I once did, I would be happy to continue discussions with you on the theme: “Would HubSpot benefit your organization as well?”
Check out Medita’s HubSpot services here
Author: Kai Strandberg, Customer relationship manager, HubSpot consultant