Core and key messages of the company
A clear and distinctive corporate message – your core message – is the foundation of everything. When your company’s core message is based strictly on your business strategy, it guides all operations, such as sales and marketing, in the desired direction. Our key message service is also suitable for clarifying the individual key messages needed in service design.
To ensure effective and systematic communications that also help strengthen your brand, we start by analysing the baseline situation and clarifying both your marketing communications objectives and your messages to key target groups. In this way, you will not have to constantly rethink how and in what words to engage your stakeholders.
Results:
- A clear core message that answers the questions what, to whom, why and how
- Individual key messages that directly engage your target customers and other stakeholders
- Search engine optimised online messages
