Your communications strategy is based on your organisation’s business plan. The strategy represents the common view within your organisation regarding the objectives sought through communications. After a preliminary survey and workshop with your key personnel, you will gain clear guidelines for conducting communications that best support your business goals.


  1. Objectives and current state of communications in relation to your objectives
  2. Key stakeholders and target customers
  3. Competitive advantage
  4. Approach, answer to the question “how”
  5. Mission
  6. Cornerstones of success
  7. Strategic choices and their order of importance (SWOT)
  8. Main responsibilities, e.g. in crisis situations
  9. Measuring effectiveness communications