Your communications strategy is based on your organisation’s business plan. The strategy represents the common view within your organisation regarding the objectives sought through communications. After a preliminary survey and workshop with your key personnel, you will gain clear guidelines for conducting communications that best support your business goals.
Results:
- Objectives and current state of communications in relation to your objectives
- Key stakeholders and target customers
- Competitive advantage
- Approach, answer to the question “how”
- Mission
- Cornerstones of success
- Strategic choices and their order of importance (SWOT)
- Main responsibilities, e.g. in crisis situations
- Measuring effectiveness communications
