Medita’s responsibility programme – how an expert company can operate sustainably

Medita’s responsibility programme – how an expert company can operate sustainably

What does responsibility and sustainable business mean for a communications agency? We decided to clarify this last autumn together with Lotta Kauppinen, Sustainability Manager at carbon-neutral property specialists EcoReal. We began our systematic responsibility work by drafting Medita’s own responsibility programme for 2022–2023 with the help of our entire team.

The primary purpose was to ensure the sustainable development of our own business, much like we did back in 2006 when we developed a quality system to meet the requirements of communications agencies. We also wanted to create our own responsibility programme in order to gain a deeper understanding of the role of communications in supporting responsibility and sustainable business.

Medita’s responsibility programme outlines the most important responsibility themes and targets for our own company in order to make our operations more sustainable, week by week and year by year.

Three main themes of our responsibility programme:

1. We promote sustainable business and solutions through communications
2. We produce reliable information and build trust
3. We create sustainable customer and job satisfaction through active interaction

We want to develop ourselves as an expert communications agency that promotes sustainable business. Our basic mission is to protect and increase the corporate value of our clients through responsible communications.

When developing our responsibility programme, we identified the most important themes for us in terms of our operating environment, megatrends and stakeholder expectations. Active interaction with stakeholders is a prerequisite for sustainable business. The expectations and opinions of clients must be taken into account in one’s own operations, when developing services, and also in communications and marketing.

Communications and transparency support sustainable business

We are committed to the UN Sustainable Development Goals. We identified the goals that are most closely related to our operations and listed more specific responsibility targets for each theme. The nine qualitative goals that support the implementation of our main themes were compiled in Medita’s responsibility roadmap. In the next step, we will define the metrics for GRI reporting.

A communications agency who can be expected to generate added value also in terms of social responsibility

Many of our goals are achieved mainly through customer work – for example, by supporting clear communications and transparency that support business sustainability. We also protect and strengthen corporate value by communicating credibly about responsibility. One of our key goals is to make business and communications ethics an important competitive factor for companies and brands. We want to demonstrate how these goals have been achieved through concrete business examples.

We also set goals for developing our own corporate culture, competence, and both customer and job satisfaction. As a responsible company, a communications agency is also a social actor that can be expected to generate added value not only as a taxpayer. If the role of a communications agency in supporting responsible communications and sustainable development were to be expressed in two words, the answer would be “building trust”.