Directives regulating corporate sustainability and reporting are making progress, but what
kinds of companies do they apply to – and how?
Environmentally friendly, organic, ecological, biodegradable. We use all these words quite carelessly, and for many of us they have a positive resonance. But are they true, and can they be proven to be true? Soon it will not be possible to use them without justification. It is time, therefore, to look for more precise expressions and verify the facts behind them.
Read moreThe Sustainable Brand Index™ report for 2024 reveals a shift in consumer perceptions toward sustainable brand images. Consumers are doubting whether brands are truthful about their sustainability efforts.
Read moreIt is often the situation that companies do not realistically understand their ESG readiness or recognise their sustainability requirements and the expectations of their stakeholders well enough to be able to respond and commit to them. There may also be shortcomings in their ESG communications and verifying their sustainability. Now is the time to consider ESG risks and opportunities. A useful checklist to get started can be found at the end of the text.
Read moreIn recent months, ESG has been rapidly disappearing from the names of investment funds and also from the marketing speeches of companies. For investment funds and companies alike, however, the seeming disappearance of ESG does not signify an easing of sustainability requirements. For investors and companies, it is not only about green values but also assessing risks and opportunities, in which ESG plays a significant role, though not the only one.
Read moreTogether with its Worldcom partners, Medita has been monitoring the development of corporate social responsibility in Finland, Sweden, Great Britain, and German-speaking Central Europe. The last part in this series of articles focuses on Sweden and especially on the real estate and construction industry, which has fallen into turmoil. Will ESG withstand the headwinds?
Read moreA study by Medita’s Worldcom partner agency JBP reveals that even companies at the forefront of promoting sustainable development in their field find ESG communications to be challenging. Read the extensive white paper about the state of sustainability in the United Kingdom here.
Read moreCorporate responsibility is here to stay and it plays an increasingly important role in the selection of partners in business networks. According to a survey in Finland, more than 42% of large companies say that they have already replaced subcontractors or suppliers due to responsibility obligations.
Read moreTo ensure that they are future-proof, all companies, big or not, should wake up and improve their ESG performance. Read our interview with Klaus Kirchhoff, founder of the leading consultancy for ESG, and find out how to take action.
Read moreFinland’s ESG development stage and its effects on communications were assessed by Medita based on fresh research data and dozens of interviews with business leaders, investors and experts during autumn and winter 2022 and spring 2023.
Read moreWhen a multinational customer first asked Tana for a sustainability report and it did not yet exist in the requested scope Tana began it’s collaboration with Medita. End result: a clear roadmap for the future.
Read moreWhat does responsibility and sustainable business mean for a communications agency? We decided to clarify this last autumn together with Lotta Kauppinen, Sustainability Manager at carbon-neutral property specialists EcoReal.
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