Blog posts
Green claims or fake claims – prepare for the Green Claims Directive in time
Environmentally friendly, organic, ecological, biodegradable. We use all these words quite carelessly, and for many of us they have a positive resonance. But are they true, and can they be proven to be true? Soon it will not be possible to use them without justification. It is time, therefore, to look for more precise expressions and verify the facts behind them.
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Many companies are thought to be sustainable, but are they really?
It is often the situation that companies do not realistically understand their ESG readiness or recognise their sustainability requirements and the expectations of their stakeholders well enough to be able to respond and commit to them. There may also be shortcomings in their ESG communications and verifying their sustainability. Now is the time to consider ESG risks and opportunities. A useful checklist to get started can be found at the end of the text.
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ESG disappearing from headlines but still self-evident in risk assessments
In recent months, ESG has been rapidly disappearing from the names of investment funds and also from the marketing speeches of companies. For investment funds and companies alike, however, the seeming disappearance of ESG does not signify an easing of sustainability requirements. For investors and companies, it is not only about green values but also assessing risks and opportunities, in which ESG plays a significant role, though not the only one.
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Secure your place in the supplier network by being responsible
Corporate responsibility is here to stay and it plays an increasingly important role in the selection of partners in business networks. According to a survey in Finland, more than 42% of large companies say that they have already replaced subcontractors or suppliers due to responsibility obligations.
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Young communication and marketing experts networking in Budapest
Worldcom Youth Meeting put together young professionals in communication and marketing in Budapest. As Medita Communication represents Worldcom in Finland, the youngest experts from the agency got to meet their international colleagues at the event.
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At least 4 good reasons to choose HubSpot marketing automation
Why choose HubSpot when there are other marketing automation solutions on the market as demand grows? Is HubSpot just another new thing with great promise, or is there something ‘spiffy’ about it that others are missing?
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Sami Puutio joins Medita Communication to drive transformation
Sami Puutio will take on the role of Creative Director and Strategist for Medita Communication, which specializes in content marketing and sustainability communications.
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What is the difference between the Corporate Sustainability Reporting Directive and the Corporate Sustainability Due Diligence Directive?
Directives regulating corporate sustainability and reporting are making progress, but what
kinds of companies do they apply to – and how?
Resilient brands stand out as consumer confidence in sustainability wavers
The Sustainable Brand Index™ report for 2024 reveals a shift in consumer perceptions toward sustainable brand images. Consumers are doubting whether brands are truthful about their sustainability efforts.
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Swedish real estate sector’s sustainability faces headwinds
Together with its Worldcom partners, Medita has been monitoring the development of corporate social responsibility in Finland, Sweden, Great Britain, and German-speaking Central Europe. The last part in this series of articles focuses on Sweden and especially on the real estate and construction industry, which has fallen into turmoil. Will ESG withstand the headwinds?
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Focus on Great Britain: ESG and its impact on Communications in the UK
A study by Medita’s Worldcom partner agency JBP reveals that even companies at the forefront of promoting sustainable development in their field find ESG communications to be challenging. Read the extensive white paper about the state of sustainability in the United Kingdom here.
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Focus on Germany: ESG is the most sensitive aspect of communications
To ensure that they are future-proof, all companies, big or not, should wake up and improve their ESG performance. Read our interview with Klaus Kirchhoff, founder of the leading consultancy for ESG, and find out how to take action.
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