“Our collaboration with Medita has been ongoing for several years, providing us with additional resources and expertise in particular. A wide range of terminology is used in automotive communications, and the technology is often complex, making expertise in the industry essential. Through our collaboration, we have also gained more visibility for various themes,” says Riitta Karjalainen, PR Manager at K-Auto.
Since the beginning of 2017, Medita has helped localise the demanding contents of Volkswagen, Audi, SEAT and MAN for the Finnish market. We have also brainstormed and produced local press releases and news for K-Auto (formerly VV-Auto), a vehicle importer belonging to the K Group.
The rapid development of technology in the automotive industry requires continuous learning while also developing and establishing completely new Finnish terminology together with K-Auto’s experts. With the help of a professional and well-established partner, K-Auto has been able to achieve the desired visibility and reaction speed during the peak automotive seasons around major international car shows.
