Sami Puutio joins Medita Communication to drive transformation
Sami Puutio will take on the role of Creative Director and Strategist for Medita Communication, which specializes in content marketing and sustainability communications.
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What is the difference between the Corporate Sustainability Reporting Directive and the Corporate Sustainability Due Diligence Directive?
Directives regulating corporate sustainability and reporting are making progress, but what
kinds of companies do they apply to – and how?
Green claims or fake claims – prepare for the Green Claims Directive in time
Environmentally friendly, organic, ecological, biodegradable. We use all these words quite carelessly, and for many of us they have a positive resonance. But are they true, and can they be proven to be true? Soon it will not be possible to use them without justification. It is time, therefore, to look for more precise expressions and verify the facts behind them.
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Resilient brands stand out as consumer confidence in sustainability wavers
The Sustainable Brand Index™ report for 2024 reveals a shift in consumer perceptions toward sustainable brand images. Consumers are doubting whether brands are truthful about their sustainability efforts.
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Many companies are thought to be sustainable, but are they really?
It is often the situation that companies do not realistically understand their ESG readiness or recognise their sustainability requirements and the expectations of their stakeholders well enough to be able to respond and commit to them. There may also be shortcomings in their ESG communications and verifying their sustainability. Now is the time to consider ESG risks and opportunities. A useful checklist to get started can be found at the end of the text.
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ESG disappearing from headlines but still self-evident in risk assessments
In recent months, ESG has been rapidly disappearing from the names of investment funds and also from the marketing speeches of companies. For investment funds and companies alike, however, the seeming disappearance of ESG does not signify an easing of sustainability requirements. For investors and companies, it is not only about green values but also assessing risks and opportunities, in which ESG plays a significant role, though not the only one.
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Focus on Germany: ESG is the most sensitive aspect of communications
To ensure that they are future-proof, all companies, big or not, should wake up and improve their ESG performance. Read our interview with Klaus Kirchhoff, founder of the leading consultancy for ESG, and find out how to take action.
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Tana – increasing business valuation through sustainability communications
When a multinational customer first asked Tana for a sustainability report and it did not yet exist in the requested scope Tana began it’s collaboration with Medita. End result: a clear roadmap for the future.
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Finnish Log House Industry – Finnish log houses were considered Swedish in Germany
“The feedback that we have received so far has been positive. It is easy to rely on the fact-based foundation, on top of which a connection is made to the themes of Finland being the ‘happiest people in the world’ and Finnish resilience, sisu. These create an effective narrative for the message, as they are already familiar to Germans. The whole package works!”
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